About us

At Vashouks, we are passionate about inspiring individuals to prioritize self-care and embrace their journey toward health, confidence, and self-love. Founded by Geraldine Vashouk, a former competitive figure skater who understands the pressures of navigating a demanding, image-focused world, our brand is rooted in the belief that wellness goes beyond physical appearance—it’s about cultivating balance and inner strength. 

Geraldine’s personal experiences of overcoming challenges with self-care and nourishment motivated her to create a space that empowers others to thrive. Our thoughtfully crafted selection of fitness apparel, accessories, skincare, and health-focused products is designed not only to support your wellness goals but also to help you feel good while embracing your unique femininity. Every piece combines functionality with elegance, offering designs that are as comfortable and empowering as they are chic and refined. 

We believe you shouldn’t have to choose between practicality and style, and our products reflect that philosophy—letting you move, stretch, and shine with confidence. But Vashouks is more than a brand—we’re a community. We celebrate individuality, encourage self-love, and foster a supportive environment where everyone feels valued and included. Together, let’s redefine what it means to be healthy, beautiful, and confident—inside and out.